Privacy Policy

Last updated: Friday April 30, 2007

This privacy statement explains data collection and use practices of Dashboard Insight, a business operated under Dundas Data Visualization Inc., (Dashboard Insight, together with Dundas Visualization Inc. shall be referred to as " Dashboard Insight "), and the site (the " Site "); it does not apply to other online or offline Dashboard Insight sites, products or services. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.

Dashboard Insight, through its website, Dashboard, is committed to protecting your privacy and giving you the most powerful and secure online experience.


Collecting Your Personal Information

We collect only limited personal information and only to the extent you want to provide it to us. For instance, if you would like to create a new member account, we will collect information such as your name and email address. In addition, as an option, you can also provide a brief personal description that will be attached to your member profile and to any articles or editorials you submit.

When you visit the Site, certain anonymous information about your visit (being information which cannot identify you) is automatically captured. This information includes the name of the Internet service provider and the Internet Protocol (IP) address through which you access the Internet; the date and time you access the Site; the pages that you access while at the Site and the Internet address of the Web site from which you linked directly to our site. None of this information is personally-identifiable. This anonymous information is used to help improve the Site, analyze trends, and administer the Site.

Use of your Personal Information

We use or may use your personal information for the following purposes:

  • To register you for Dashboard Insight membership.
  • To customize your experience on the Site.
  • To send electronic e-mail newsletters, if requested by you.
  • To fill in certain information for you such as your name and signature when posting to message boards.
  • To display your biography at the end of articles and tutorials submitted by you.

Dashboard Insight occasionally hires other companies to provide limited services on our behalf, including packaging, mailing and delivering prizes, answering customer questions about products and services, sending postal mail, and sending information about our products, special offers, and other new services. We will only provide those companies the personal information they need to deliver the service, and they are prohibited from using that information for any other purpose.

In addition, certain third parties ask Dashboard Insight to circulate to our members, on the third party's behalf, certain advertisements and newsletters in which such third parties believe you may be interested. For this purpose, Dashboard Insight will use your contact information. If you do not wish to receive these materials, please just let us know and we will remove you from this particular distribution list. Please note that these third parties never receive your personal information from us. They simply provide to us the material they would like distributed to Dashboard Insights' members and we circulate such materials to our members.

Dashboard Insight may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served to Dashboard Insight, or the Site; (b) protect and defend the rights or property of Dashboard Insight and our family of Web sites; or (c) act in urgent circumstances to protect the personal safety of users of Dashboard Insight , our Web sites, or the public.

Dashboard Insight may also disclose your information to: (i) an affiliate of Dashboard Insight for storage, processing and information management services provided by such affiliate, or in the event of a corporate reorganization where the personal information assets of Dashboard Insight are to be transferred as part of such corporate reorganization; or (ii) a potential purchaser of the Dashboard Insight business as part of such third party's due diligence into the Dashboard Insight business, or as necessary to conclude the transaction. However, to the extent Dashboard Insight transfers such personal information to an affiliate or to a third party in the circumstances provided above, such affiliate and third party shall be bound by obligations of confidentiality.

Personal Information Stored Outside of Canada

Personally identifiable information collected on this site may be stored, processed and otherwise managed in the United States or any other country in which Dashboard Insight or its affiliates or agents maintain facilities. By providing personal information to Dashboard Insight whether through the Site or otherwise you consent to any such transfer of information outside of your country. Please be advised that this means, to the extent such personally identifiable information is stored in a jurisdiction other than Canada, your personal information will be handled (and accessed) in accordance with the laws of the jurisdiction in which they are being stored. While Dashboard Insight strives to ensure (through contractual means and otherwise) that any third party who stores, processes or manages the personal information obtained by us does so in accordance with the standards and principles set forth in our privacy policy, ultimately the laws of the jurisdiction in which such organizations operate govern and these law may be different than Canada. This means that the personal information being stored in such jurisdiction subject to the different standards and laws specific to that jurisdiction relating to the protection of such personal information.

Email addresses

Email addresses collected as part of the sign-up process are not made publicly available. Email addresses are used to confirm your identity and to communicate with you via email.

As noted above, third party companies wishing to send offers to our members do so through us. They send us the offer and we email it to you on their behalf. In order to comply with anti-spam legislation such as CANSPAM (in the United States) there may be cases where a third-party email data house is used to advise us as to which addresses on our list have specifically opted out of emails from a given advertiser. In order for this to occur we send our list to the data house, the advertiser sends their list to the data house, and the data house then advises us of the results. At no time do we see the third party company's list nor do they see our list. The data house operates under strict privacy guidelines.

Control of your Personal Information

Except as otherwise described in this statement, personal information you provide on this site will not be shared outside of Dashboard Insight and its controlled subsidiaries and affiliates without your permission. It will only be used for the purposes stated above or as otherwise consented to you.

Access to your Personal Information

You can review and edit your member profile information at the Site by logging on to the site with your logon email and password, and then clicking on the 'My Account' link.

Security of your Personal Information

While no security measure is foolproof, Dashboard Insight takes protecting your personal information very seriously. Data is stored in password-controlled servers with limited access. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration or destruction.


We use permanent cookies to store your viewing preferences on the Site and to store your login information so that once you have logged in you do not need to repeat the login process. These cookies store a user name and an encrypted password. We also use a session cookie which expires soon after you leave the registration process and is not placed on your hard drive, to store your session information during your visit to the Site.

Other Web sites

This Site may contain links to other Web sites. Please be aware that this Privacy Statement applies solely to the information collected on the Site. We are not responsible for the privacy practices or the content of other Web sites. We encourage you to be aware when you are leaving this Site and read the privacy statements of each and every Web site that you visit before providing any personally identifiable information.

Changes to This Privacy Statement

We may occasionally update this privacy statement. When we do, we will also revise the "last updated" date at the top of the privacy statement. For material changes to this privacy statement, we will notify you either by placing a prominent notice on the home page of our web site or by directly sending you a notification. We encourage you to periodically review this privacy statement to stay informed about how we are protecting the personal information we collect. Your continued use of the service constitutes your agreement to this privacy statement and any updates.

Contact Information

If you have questions about our privacy statement, our use of your information, your rights with regard to our handling of your personal information; or, if you need help changing your personal information, please contact us by sending e-mail to or contacting us at:

Dashboard Insight
500-250 Ferrand Drive
Toronto Ontario, M3C 3G8
ph: 416-640-3479

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