Brand Scorecard
from The Dashboard Company

submitted by Thomas Gonzalez, Chief Software Architect, www.dashboardcompany.comMonday, June 11, 2007


This dashboard shows total revenue and gross profit for a Global 1000 firm across multiple business units and product lines. Drill down capabilities show a rolling 12 months of history and allow drag-and-drop side by side comparison of product revenue/profit history. Gauges change color upon alert thresholds for immediate alerting (Consumers » Parcels » Gross Profit.) Each bar chart can be drilled into for deeper levels. Each line chart allows you to drag comparison products in from categories on the right. You can switch from Revenue mode to Profit mode by toggling radio buttons at top.

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