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BOSTON, MA – August 10, 2009 – Aberdeen Group, a Harte- Hanks Company leads the market as the first research firm to bring valuable research to its readers for any time, any where access via the Amazon Kindle. With more than 2.5 million readers in over 40 countries including 90% of the Fortune 1,000 and 93% of the Software 500, Aberdeen has helped companies worldwide become Best-in-Class for more than two decades with fact based research to enable organizations to get ahead and drive business results.
The newly released Aberdeen Report: 2009 State of the Market: Mid Year Insights is the first piece of industry research to be provided on the Amazon Kindle. This report highlights data from 1,607 executives in 36 different countries to understand what drives buyer’s decisions; how is the competition responding to the marketplace; and what changes to business process are likely to yield the greatest return. The report has been hailed as the “2009 Business Leaders Guide” to assist business leaders in comparing goals, strategies, tactics, and investment priorities with their peers while seeking opportunities to contextualize and embrace the findings to improve their own business, the report reveals where business has been over the past year, where it stands today and — for those able to recognize opportunity — what the future brings.
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