Advice: Stop Worrying About Data Quality

Here's a bit of advice you don't hear often: Stop worrying about the quality of your organization's data. Focusing too much on data quality and management can stymie efforts to put that data to work for you, reports Chris Murphy at InformationWeek.

At Procter & Gamble, CIO Filippo Passerini did not wait for perfectly clean data before subjecting it to analytics, but instead opted to begin the analytics with data that was "good enough."

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