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Vendors in the ceaselessly striving analytic data warehousing (DW) segment certainly know how to keep things interesting.
Just last month, for example, columnar database specialist ParAccel Inc. announced a pair of Monty Hall-worthy deals: Cash for Clunkers (as in clunker DBMSes, not cars) and "Faster or Free," an initiative that effectively has the company putting its money where its marketing mouth is. Nor was that all: rivals Aster Data Systems Inc., Greenplum Software Inc., Kognitio, Netezza Inc., and Vertica Inc. -- all of which compete with ParAccel in the analytic database arena -- recently trumpeted announcements of their own.
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