Bad times or good, SAS® Business Analytics vital to competitiveness

SAS GLOBAL FORUM, WASHINGTON  (Mar. 23, 2009)  –  Proactive companies are doing more than just staying afloat in the current global economic downturn. They are relying on the predictive power of SAS® Business Analytics software to identify opportunities and position themselves for the eventual economic recovery. 

Executives are already aware of what has happened and what is happening—from tight credit and relentless pricing pressure to the perils of unforeseen risk. Using SAS, they are gaining a clearer view of what will happen, so they can move quickly and confidently when the economic pendulum eventually swings the other way. 

“Our customers know this economic environment won’t last forever and they know a turnaround is an opportunity to surge ahead,” said Jim Davis, SAS Senior Vice President and Chief Marketing Officer. “The SAS Business Analytics Framework provides the depth of software, services and best practices to capitalize on new opportunities ahead of competitors.” 

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