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After a decade of efforts, effective, corporatewide business intelligence still remains an elusive goal for many large enterprises today.
It’s not a lack of resources or technologies that is holding back BI progress — spending is a high priority at many businesses despite tight budgets, and new social media platforms are generating more customer data than ever. The biggest shortcoming seems to be that BI is not an end result, but a business enabler. CIOs and industry experts say that using BI tools to extract information and issue reports is just a beginning; the tougher job is analyzing and applying that intelligence for competitive advantage and to better serve customers.
Article sourced from www.microsoft.com, click here to read full story.
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