BI market shifts and the move away from traditional BI usage

Despite all of the spending cuts taking place due to the economic downturn, many BI solution providers are announcing that 2009 was a growth year and that their customer base and overall product use has increased.  It seems as if, although organizations are tightening their belts, the importance of BI has not been overlooked.  Companies are considering business intelligence as one of their top priorities and in turn, realizing that more business visibility leads to greater business success. Overall, what this means is that the promise of business value through BI use is starting to become a reality in organizations and that businesses in general are beginning to realize that without a way to analyze disparate data, their ability to compete in today’s market place is bleak.

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