BI vendor taps fantasy baseball to kick-start pervasive BI market

With its latest marketing campaign, Information Builders is hoping that some of the enormous and growing popularity of fantasy baseball will rub off on the business intelligence (BI) industry.

Information Builders has released a set of interactive reports, available free to fantasy baseball players or anyone interested in the sport, that lets users sort, filter, chart and otherwise manipulate last year's Major League Baseball statistics to compare players and teams in preparation for opening day next week.

The New York-based company is betting that fantasy baseball players, duly impressed with the vendor's interactive reporting application to analyze on-base percentages and walks-to-hits ratios, will sing its praises back at the office and kick-start the nascent pervasive business intelligence (BI) market.

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