IBM today announced new business analytics projects with five clients who are using IBM analytics software to gain better insight into critical information, make smarter decisions and improve their business.

Working with IBM Cognos business analytics software, leading companies are quickly transforming their business information to improve processes, reduce costs and improve workforce effectiveness. Dun & Bradstreet, sanofi-aventis, MedAssets, M.D.C. Holdings, Inc., and Moët Hennessy USA, have all turned to IBM and are using business analytics software to better manage growing information and to work smarter in their industries. These clients are gaining new business insight across financial and operational areas such as brand management, regulatory compliance, financial business performance and sales and marketing campaigns. 

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