Business Intelligence for the C-Suite: Top Level Visibility Drives Top Notch Cash Flow

In the newly released report, "BI for the C-Suite: Top Level Visibility Drives Top Notch Cash Flow," Aberdeen Group, a Harte-Hanks Company, found that top performing companies were able to achieve an average 25% year-over-year increase in operating cash flow and an average 15% growth in total customers by leveraging a pervasive strategy for Business Intelligence (BI). This study collected data from 230 senior executives across the globe and discovered that by optimizing their resource usage and expanding BI capability to more organizational functions, led to C-Level executives maintaining tighter control on cash flow and drove substantial business improvements.

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