Corda Technologies Sticks with Dashboards

Corda Technologies likes to position itself first, foremost, and entirely as a "dashboards" vendor. It's braver positioning given an ever-changing business intelligence (BI) market, where yesterday's niche-vendor can quickly become today's all-in-one suite player. It's a pitch that isn't likely to change, according to company officials.

Corda isn't interested in back-end data warehousing, connectivity plumbing, or other (non-dashboard) presentation products, they claim. "We are dashboards. That's who we are. That's really how we distinguish ourselves," says Mark Tyler, director of marketing with Corda. "We're not the full business intelligence solution. We don't want to be! We're the presenter. We like to position that as our strength: because that's all we do, because that's our core competency, we can have your dashboards up and running in a matter of days instead of months."

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