Data Visualization Firm Uses Data Service to Create Contextualized Business Dashboards

As a producer of data visualization and business dashboard software, Dundas continually strives to display its customers’ key performance indicators (KPIs) in ways that offer the best possible strategic insight. To put KPIs in the right context, many organizations want to combine internally gathered information with data feeds from outside sources—a process that has traditionally been cumbersome and expensive. To address this issue, Dundas updated its Dashboard product to support DataMarket, a part of Windows Azure Marketplace. Now customers can supply Dundas Dashboard with rich, reliable data from a single cloud-based source using a simple cost-effective subscription model. They can also easily modify dashboards for more contextualized KPIs with no development effort or additional storage hardware, saving money and improving business intelligence.

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