BSkyB Subsidiary Uses BI to Increase Margins, Prioritize Sales Efforts, and Deliver Premium Services to High-Value Customers

At a certain point in every company's growth, it becomes necessary to take a step back and determine whether the core information systems that run the business are still effective, sustainable, and efficient. Easynet reached this juncture when the company branched out to address burgeoning markets in China and the United States.

"We're going through a period of rapid change," acknowledges Mike Shepard, financial IS manager for Easynet. "We want to provide network solutions to top-tier customers without compromising the quality of service we offer to our smaller customers. This type of restructuring calls for enhanced reporting to support global sales, marketing, and service efforts."

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