Esselunga Consolidates Data with Netezza to Better Understand Customers

Netezza Corporation, the global leader in data warehouse and analytic appliances, today announced that Italian superstore chain Esselunga S.p.A. has moved it enterprise data warehouse (EDW) platform to Netezza, consolidating its data and enhancing consistency when compiling statutory reports. Driven by a desire to improve the performance and control the costs associated with its analytics, Esselunga is using the Netezza data warehouse appliance for geo marketing, customer scoring according to frequency and spend, as well as interactive reporting.

The IT manager for Data Warehousing and Business Intelligence director at Esselunga explained, "We selected Netezza for its proven ability to outperform legacy systems and tailor analytics to our needs. The system came recommended by our trusted IT partner, ICare. Specialists in data warehousing and business intelligence (BI), ICare specified and supplied the complete solution. Because of the results we are seeing with Netezza, we have grown our data warehouse footprint with them."

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