EYC Selects Netezza to Power Retail 2.0™ Customer Loyalty and Segmentation Solutions for the Retail

Netezza Corporation, the global leader in data warehouse and analytic appliances, today announced with EYC, provider of Retail 2.0™ analytical solutions, that EYC’s customer and basket level business intelligence software will run on the Netezza data warehouse appliance.

EYC uses high volume customer transaction data to create actionable insight designed to incorporate customer needs into the heart of every operational retailing decision made. Through motivating promotions and personalized marketing EYC helps retailers provide a better shopping experience for their customers by providing decision support such as the right assortment and competitive pricing. This analytical power is further utilized by brand building manufacturers who by using EYC Web-enabled reporting can see the most granular level of insight the instant the customers interact with their brands.

Article sourced from www.netezza.com, click here to read full story.