Gartner Says 40 Percent of Global 2000 Enterprises to Have Context-Aware Computing Projects Focused on the User Experience by 2013

As Web search, mobile advertising and social platforms become increasingly interwoven, businesses will have new opportunities to provide not just content and applications, but context-aware user experiences to end users, according to Gartner, Inc. By 2013, 40 percent of Global 2000 enterprises will have context-aware computing projects focused on the user experience under way. By 2015, context will be as influential to consumer mobile services and relationships as search is to the Web.

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