As Web search, mobile advertising and social platforms become increasingly interwoven, businesses will have new opportunities to provide not just content and applications, but context-aware user experiences to end users, according to Gartner, Inc. By 2013, 40 percent of Global 2000 enterprises will have context-aware computing projects focused on the user experience under way. By 2015, context will be as influential to consumer mobile services and relationships as search is to the Web.

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