HDS Retail North America Selects Profitbase as their Retail Business Intelligence Solution

Profitbase, a technology leader in delivering rapidly deployed data warehouse, business intelligence (BI) and planning solutions to retailers, healthcare providers, manufacturers, and many other markets throughout the world, today announced that HDS Retail North America has selected Profitbase as their Retail Business Intelligence (BI) Solution.

HDS is a wholly-owned subsidiary of Lagardère Services, the world's largest travel retailer, with over 1,600 stores in 18 countries covering 4 continents. HDS Retail North America manages 350 stores in the US and Canada under various brands such as Relay, Virgin, Watermark Books and Hub Convenience

HDS made the strategic decision to re-energize their retail travel environments with new store designs, introduced specialty brands and concurrently decided to recharge their Information Technology (IT) environment with a $2.5M IT upgrade. The upgrade included the recent purchase of Microsoft Dynamics AX and the LS Retail AX. The final step was to select and purchase Profitbase for advanced retail POS and business reporting and analytics.

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