Business intelligence (BI) isn't always thought of as the sexiest market to play in. That hasn't stopped Gartner Research from identifying five vendors bringing innovation to the BI and performance management (PM) space and keeping things fresh. In fact, the authors of the research firm's annual "Cool Vendors" report suggest that innovation is the one common trait shared by all five vendors mentioned. Being cool isn't the same as being the best, however: The report authors note that any of these particular BI and PM software providers may not be the optimal choice for a given organization. The five companies, although notable within the emerging technology category, may lack in visibility and viability.

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