Hotels are using business intelligence to do more than survive the recession

One question being asked these days is how do hotels get ahead of their competition during this recession?  Business intelligence is a tool that can help.  Industry leaders like Marriott International are leveraging the competitive advantages of business intelligence to identify market opportunities and underperforming properties.  

According to Gartner, by 2012, 65% of the largest companies-like Marriott-will leverage information, processes, and business intelligence tools to make informed, responsive decisions on significant changes in their business and markets.

Article sourced from www.ehotelier.com, click here to read full story.