IBM Moves Predictive Analytics Into New Era by Giving Business Users 'Three Clicks' to Smart Decision Making

IBM today unveiled new software that places the power of predictive analytics directly into the hands of business users for faster, more insightful decision making.

With three simple clicks, business users can now build a predictive model within a configurable web browser interface, and run simulations and "what-if" scenarios that compare and test the best business outcomes before the model is ever deployed into an operational system. Business users now have full control over the analytic process, enabling them to make accurate decisions in real-time, based on changes in strategy, customer buying patterns and behaviors, or fluctuating market conditions.

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