IBM Predictive Analytics Software Helps Marwell Wildlife Analyse Data to Improve Conservation Measures for Grevy's Zebra

At the START Summit in London, IBM today announced how it is working with Marwell Wildlife, a conservation charity, to help secure a future for Grevy's zebra, an endangered species with less than 2,500 individuals in the wild.

Predictive analytics is playing a key role in helping conserve wildlife in northern Kenya. Marwell Wildlife is conducting a survey on Grevy's zebra where local nomadic herdsmen are interviewed about their attitudes towards the zebras, what they think the key threats facing them are and where they think they are within this large area. The herdsmen have very good knowledge about wildlife and interviewing them is a very efficient means of collecting information over this vast and inaccessible area.

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