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Kickfire™, Inc., has launched the first analytic appliance that
affordably delivers the high-performance capabilities of large commercial database systems to
the mass market. The data warehousing mass market constitutes those deployments in the
gigabytes to low terabytes which, according to IDC, represent over three quarters of the total
market1. Kickfire’s analytic appliance targets the MySQL segment which has 12 million active
installations and is growing at over 30% a year.
“Kickfire’s targeting of the mass market is right on the money, particularly now that we are in an economic downturn. This is an under-served market that represents a great opportunity for the company and helps clearly differentiate them from the competition.” stated Wayne Eckerson, director of Research for The Data Warehousing Institute.
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