Kickfire and Third Nature to Discuss Integrated Marketing Analytics Strategies and Techniques

Kickfire™, Inc., the price/performance leader in analytic appliances, announced today that Mark Madsen, founder and president of Third Nature, a research and consulting company specializing in business intelligence (BI), information delivery and open source technologies, will headline a Kickfire-sponsored web seminar entitled "The Next BI Frontier - Marketing Analytics." In the Web seminar, Madsen will discuss the evolution of web analytics and online marketing measurement and what organizations can do to plan for the coming merger of this information into traditional BI environments.

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