Kognitio signs deal with GroupM to build innovative infrastructure to match and analyze media monitoring data at local, regional and global levels

Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that it has closed the first phase of a global agreement with GroupM, a division of WPP. Operating out of 81 countries, GroupM is the leading media investment management company in the world and the stewards of nearly one-third of all global advertising spend. The announcement was made at the TDWI World Conference and Executive Summit in Las Vegas, where Kognitio is a sponsor.

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