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It is so hard to identify a company’s return on investment (ROI) in relation to their BI projects. Yes, people look at time savings and relate that to cost savings, or look at and compare software and hardware costs with development requirements. Looking at cost alone is easy. Unfortunately, when I speak with many companies and ask them about the ROI they have attained through BI use, there is silence. Because of the qualitative benefits BI provides, it can be fairly difficult to identify the actual bare bones business related benefits and bonuses of business intelligence.
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