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Pharmaceutical companies are aware of the data they generate and capture. According to a survey by the consulting group Ovum (1), the pharmaceutical industry is ahead of other industries when it comes to adopting enterprise applications, such as customer relationship management (CRM) and enterprise resource planning (ERP) solutions, but lags behind with business intelligence solutions such as regulatory tracking and management systems that can harness data productively.
Read more on information overload. Sourced by PharmTech.com
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