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"[Big players] are selling an entire stack of software," he told CBR. "It's not about selling BI. It's about selling the entire infrastructure that you run your business on. Oracle is not interested in people saying: 'I use Oracle for reporting.' What they really want is: 'I run my business on Oracle'."
Read more on Donald Farmer's commentary on how mega vendors position their BI offering. Sourced by Computer Business Review
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