New SAS Web Analytics Solution Turns Raw Data Into Knowledge

Organizations are increasingly struggling to apply the same level of analysis to Web site data that is routinely applied to data from their mainstream operations. There is also the challenge of integrating and analyzing online and offline data together. Today SAS, the leader in business analytics, launched a new version of SAS Web Analytics to help companies apply forecasting capabilities to Web data that will help them to go beyond “what happened?” to predict “what will happen next?” SAS Web Analytics will provide additional context for marketers seeking to understand how the web channel is impacted by other areas of their business.

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