Oracle today introduced Oracle® Loyalty Analytics which enables organizations to recognize, reward, and retain valuable and loyal customers, and achieve strategic differentiation in a highly competitive market place. A new component of the Oracle Business Intelligence (BI) Applications, Oracle Loyalty Analytics provides marketers end-to-end analysis of critical loyalty programs from promotion and partner to membership, financial, and tier analysis allowing them to optimize loyalty programs, enhance partner and customer relationships, and increase program ROI.

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