Retail CIOs discuss challenges – and opportunities – of business intelligence

This morning’s dynamic panel featuring Chief Information Officers from Carter’s, Ascena Retail Group and PETCO provided an eye-opening discussion on the world of business intelligence and analytics. (Ascena Retail Group CIO Karen Etzkorn said company executives often sift through 4500-page reports for information. Ouch!) The biggest takeaway from the session: Business intelligence is cumbersome, frustrating and confusing. But if you can figure out what all those numbers mean, the payoffs can be huge.

Read more on the challenges of BI in retail. Sourced by National Retail Federation Blog