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In the digital media era, marketing has shifted from fuzzy brand building to highly targeted and measurable efforts including Web and e-mail campaigns, paid search and, increasingly, social media initiatives.
To deliver on the promise of measurability, software-as-a-service-based business intelligence vendor myDials on Tuesday launched a Performance Module for Marketing designed to help marketing executives spend their budgets more wisely.
The myDials BI service provides a foundation of dashboard interfaces that can be linked with myriad data sources and set to user-customizable views and drill-through analyses. Customers can also set up goals, thresholds and exception alerts whereby users can spot exception conditions such as revenue shortfalls.
Article sourced from www.intelligent-enterprise.com, click here to read full story.
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