As of January 1, it's "SAP Business Objects" rather than "Business Objects, an SAP company." Much more significant is the news that as of this week, Business Object's sales force is "fully integrated" into SAP's sales force, something SAP's Bill McDermott, President and CEO of Global Field Operations signaled last year when he publicly stated he wanted Business Objects' salespeople to move from focusing on tools and products to focusing on enterprise applications.