SAS launches do-it-yourself predictive analytics for business users

Organizations that arm business analysts with SAS® Rapid Predictive Modeler empower a whole new group of employees to determine the best actions for reducing risk and improving organizational performance. SAS, the leader in business analytics software and services, is making its award-winning predictive analytics even more pervasive in the launch of SAS Rapid Predictive Modeler. SAS provides a quick, easy and effective way to develop predictive models that address a broad range of business scenarios, including customer segmentation, up-sell, cross-sell, campaign management, customer acquisition and customer churn across many industries.

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