SAS® to help WKU increase enrollment, student retention, performance

Western Kentucky University has selected SAS® software to help attract, retain and graduate students. SAS, the leader in business analytics, will enable administrators at WKU to harness student, institutional and performance data to predict which programs or classes are most effective in meeting their goals.

“WKU’s goals are to build an excellent international university, grow substantially and give every student the best possible chance to graduate,” said Bob Cobb, Director of WKU’s Office of Institutional Research. “Using SAS, we will be able to make better decisions – supported by advanced data analysis – that will help us be successful.”

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