Social Computing: The Business Value of Collective Intelligence

In the age of Facebook, blogs and YouTube, information is no longer created exclusively by “trusted” sources. Rather, content is created by anyone with access to the Internet. It is the sharing of these thoughts, experiences and knowledge that defines social computing. Social computing provides the forum by which people can communicate their experiences and thoughts. It further enables others to locate and engage with each other for a mutually beneficial exchange of information. For example, Facebook allows you to search for people that you know or have something in common with, such as work or school. Once located, adding that person as a friend allows you to interact and receive updates from them. These people make up your social network of trusted or knowledgeable acquaintances, with whom you want to communicate, exchange information or follow their activities.

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