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As entertainment dollars ebb, finding and keeping fans is a challenge. Game-changing solutions from SAS, the leader in business analytics, help sports teams and leagues sell more tickets, t-shirts and popcorn.
“Simply collecting data is not enough. Companies must analyze and understand as much data about their businesses as possible and use it to make smart decisions,” said Jeffrey Ma, author and co-founder, Citizen Sports. “Using SAS Analytics, sports organizations can systematically incorporate more information than ever and look objectively at which strategies will help them win.”
Article sourced from www.sas.com, click here to read full story.
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