Teradata buying marketing vendor Aprimo for $525M

ATLANTA – Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and business analytics, today announced the signing of a definitive agreement to acquire Aprimo, a global leader in cloud-based integrated marketing software for approximately $525 million including the assumption of approximately $25 million of cash at closing, subject to adjustment. Together, the two visionary leaders will bring powerful business analytics with integrated marketing solutions to enable corporations to improve and optimize marketing performance with data-driven insights. In addition, Teradata will draw upon Aprimo’s deep expertise in Cloud and Software as a Service (SaaS) functionality.

Article sourced from www.teradata.com, click here to read full story.