Versatel AG, one of the largest providers of voice, internet and data services in the German market, is using Predictive Analytics Software (PASW) from SPSS Inc. (Nasdaq: SPSS) to optimize the management of its marketing campaigns to existing customers. Versatel AG invested in SPSS Predictive Analytics technology for its Customer Value Management department.

Kris Hackney, vice president of worldwide strategic accounts and services at SPSS, said, “As technology advances, service and pricing plans evolve and customers have more options, telecommunications companies face increasing competition for customers. Leading organizations like Versatel AG are using our Predictive Analytics Software to better understand and respond to customers’ preferences and needs, increase customer retention, acquire more profitable customers and create more effective cross-selling and up-selling strategies.”

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