What's Essential -- And What's Not -- In Big Data Analytics

Big Data is hot. Advanced Analytics is hot. The combination (which we’ll call Big Analytics) is blazing. For that very reason, no one seems to agree on the right way to do Big Analytics.

Some vendors -- whom we’ll call the Columnar-Haves, including vendors marketing columnar analytic databases -- claim that columnar is the structure for Big Analytics. Others, whom we’ll call the Columnar-Have-Nots, claim that traditional row-based data stores (coupled with massively parallel processing, or MPP capability) give shops considerably more flexibility than their column-based counterparts.

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